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OTA Growth Audit

Know Exactly What Is Limiting Your OTA Sales.

A structured review of your current OTA performance, listing quality, pricing, ranking opportunities, reviews and conversion problems — delivered as a prioritised action plan your team can execute.

A management team reviewing performance data around a table

Delivered across the platforms your bookings come from

The Situation

Start With Diagnosis, Not With Opinions.

Most OTA advice is generic because it is given without looking at the account. The audit exists to remove the guessing: we look at your listings, your competitors, your pricing structure, your review position and your performance data, then tell you the few things that actually matter — and, just as importantly, what to ignore for now.

Who this is for

  • Operators with live listings and disappointing booking volume
  • Businesses about to invest in ads, photos or a new platform and wanting to sequence it correctly
  • Owners who have received conflicting advice and want an independent assessment
  • Teams preparing an internal OTA plan for the coming season
What You Receive

Defined Deliverables. No Vague Retainers.

Everything below is written into the scope before we start, so you know exactly what is being produced and who owns it afterwards.

Listing quality assessmentEvery live listing reviewed against the factors that platform rewards and the products currently outranking you.
Competitive benchmarkHow your product presentation, pricing and reviews compare with the direct competitors in your category.
Pricing & margin reviewRate structure, commission impact, promotion stacking and the real contribution margin per product.
Review & conversion analysisReview volume, recency, response behaviour and the friction points suppressing conversion.
Ranking opportunity mapWhere visibility is realistically winnable, and what has to be true before it happens.
Prioritised 90-day action planA sequenced list of what to fix first, second and third — with the effort and the expected effect of each.
How We Work

A Sequence, Not a Scramble

01

Free OTA Audit

We review one listing and give you the three biggest opportunities we can see from the outside. No cost, no obligation.

02

Data & Access

For the full audit we work from your performance data and account access, so the findings are based on your numbers rather than assumptions.

03

Analysis

Listings, competitors, pricing, reviews, ranking signals and conversion are assessed against the EduGuide framework.

04

Presentation

A working session with your team: findings, the prioritised plan, and a clear decision on who executes what.

Questions

Straight Answers

What is the difference between the free audit and the paid audit?

The free audit is an outside-in review of one listing and the three clearest opportunities. The paid Growth Audit uses your account data and covers listings, pricing, ranking, reviews, conversion and a 90-day plan across your full product set.

Do we have to work with you afterwards?

No. The audit is a standalone deliverable and yours to execute with your own team. Many clients do exactly that.

How long does the full audit take?

Usually two to three weeks from access being granted to the presentation session.

What do you need from us?

Access to your OTA accounts, your current rate and cost structure, and thirty minutes with whoever knows the operation best.

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Start With a Free OTA Audit.

We will review your listing and tell you the three things most likely to be limiting your bookings — before you spend anything.

Get Free OTA Audit